The first part of this four-part series about Identity Resolution will provide you with the basic concepts about Identity Resolution and a general understanding about how these solutions are approaching the challenge of third-party cookies deprecation.
In the second part of this series we will learn about Identity Graphs, how they are built and what determines their quality. Furthermore, we will compare different approaches to create Identity Graphs, with the advantages and disadvantages.
In this third part we will learn about Data Privacy and compliance. We will explore the impact of regulation in the advertising industry and how Identity Resolution is essential for compliance with consumer privacy laws.
In the last part of this series you will gain the skills that will help you develop a first-party data strategy and take your personalized targeting, channel orchestration and attribution use cases to the next level.